seo marketing tips and strategiesToday, Search Engine Optimization or SEO is the marketing strategy of choice of many companies who are looking to get long term targeted traffic.  SEO marketing is a constantly evolving type of marketing due to the many changes done every months by search engines. These helpful SEO tips and strategies will help you ensure that your website remains on the first search engine result page.

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April 29, 2011 - In the past few of years SEO experts in Costa Rica and around the world have been hitting their head against the wall as Google keeps changing their search algorithm on an almost daily level in order to give people better search results.

July 28, 2009 - Frequent users of search engines understand the frustration of finding a site that is unrelated to your search requirements. It only takes a few seconds to leave the page and continue your search. From a website owner’s perspective, it is vital to give your clients and visitors what they are looking for.

For this reason, having pages for specific content is extremely important. Try to avoid combining unrelated SEO keywords on the same page. Instead, create separate pages for each group of keywords. This will lead to your visitors finding the page that they were searching for all along.

For example, if you own a Poker Website, it wouldn’t make sense to use “poker tournaments” and “poker accessories” as your SEO keywords for the same page. Visitors searching for poker tournaments will be disappointed if they click on your website only to find a list of accessories for sale.

June 29, 2009 - A number of friends have been telling me over the last few weeks their frustrations about creating SEO keyword friendly pages for the websites. Their complaint is that it takes too much time to edit it correctly in order to achieve high search engine rankings. First, they create the page, add the content, and then have to re-edit their pages a number of times to achieve the best SEO keyword ranking results.

Their problem is that they don’t have a plan of attack. Creating a new page on a website should be mapped out well in advance. The first step is to complete the meta tags for the title, description and keywords.

Next, write the content with a heavy emphasis on including the SEO keywords at least twice. This is where most page authors have difficulty. When you write your content already knowing what keywords you are going to use, it is much easier than examining your content and then picking and finding keywords to fit. Even worse is remembering what SEO keywords you had wanted to have used, and then trying to find ways to fit them in to what you have already submitted in your content.

July 6, 2009 – Quality SEO Services should always be a part of a company’s internet marketing strategy from an internet marketing consultant.  The issue at hand however is finding a consultant that can actually give you quality SEO services.

“Buyer Beware” should always apply when a person or company pays for a product or service.  The problem is figuring out how to protect them selves from being ripped off.

If you do a search online for keywords like “Quality SEO Services”, “SEO Services” “SEO Consultants” and such, you will get millions of results.  The problem however, is how to weed the experts from the non-experts or rip off operations.

May 26, 2009 – Using SEO as one of your online marketing strategy is referred to as a smart long term move in the internet marketing world.  It’s a low cost and long term marketing strategy that will bring thousands of targeted visitors to a website.  However, there is SEO and then there is SEO marketing.

The difference between the two however slight can make a world of difference when it comes to getting actual useful traffic that will bring money and just non to very low converting traffic.

SEO is achieving an ideal ranking on SERP (Search Engine Result Page) for a website or website page for certain keywords.