January 27, 2009 – In general, selling your SEO services to a company in need of SEO for their website is fairly easy. It is particularly easy when it is to a business that does not know anything about SEO, website design or programming. The tough part however, is to explain to that business what needs to be done to convert their site into an SEO friendly website.
How do you convince a business that some website redesign could help in their SEO quest for top keyword positioning? What does it take to convince a business that their home/index page is not the most important conversion page in their website? To explain to them that it is merely a glamorized site map with fancy graphics meant to catch the user´s attention.
The truth of the matter is that a website visitor will not sign up for your services or buy your product after only seeing a website´s home page. No, a visitor will usually browse thru at least 4 to 5 pages and click on the back button a few times before making his or her decision.
Most businesses spend a lot of time designing and creating their website´s homepage and believe that the homepage is where all of the visiting traffic should start.
Obviously, there businesses have never spent time searching on Google. If they had, they would see that all of the results on Google´s result pages do not just consist of home pages but also of sub pages to a website.
For this reason, when working on a website´s SEO, it is important to plan ahead in terms of keywords by planning ahead which keywords you would like to optimize for what page. A good SEO website will have at least 50 different keywords throughout its pages which will allow them to receive a larger and broader amount of traffic.
A good SEO company will suggest several keywords for a certain industry chosen not from what they think but from actual search statistics and will usually end up with over 200 possible keywords to choose from. Thus, finding a set of 7 to 9 keywords per page is possible.
Doing this will lead to a lesser bounce rate since your keywords will be more targeted to a specific area of your website that deals directly with the said keyword. Most visitors usually will stay on a page for just a second after the website page has loaded. If what they are looking for is not easily visible, they will simply hit the back button and go on to the next website in the search engine result page.
In short, if each page of your website is properly optimize for actual content that is relevant to its keywords, not only will you get more traffic to your website, it will also be quality traffic.