In the world of marketing, few strategies are as powerful and effective as word-of-mouth marketing (WOMM). This age-old method of spreading information and recommendations through personal networks has stood the test of time, even in our digital age. Maximizing the power of word-of-mouth marketing can be the key to growingContinue Reading
Marketers Need to Prepare for Potential TikTok Ban by Including Other Social Media Platforms to their Strategy Trends in the marketing industry change so fast that marketers need to be agile with their strategies. Knowing the pulse and seeing if trends are worthwhile before jumping on the bandwagon is vital.Continue Reading
Back in March, Google announced that they will release the site reputation abuse policy update this May. The update has started in May 6, with manual actions, and it is said that algorithmic actions will soon follow. What does Site Reputation Abuse mean for your online marketing strategies? Before weContinue Reading
Influencer marketing has become a powerful tool for various sectors. It allows businesses to connect with target audiences. Also, the creator economy continues with its upward thrive. Thus, influencer marketing will continue to play a vital role in shaping the expansion of creator economy. The creator economy is the contentContinue Reading