Social Media Marketing is a cost efficient way to tell a story about your products and services to a target audience in their own space.
Social Media marketing is very effective because today’s internet users are smarter, more informed and desensitized to traditional online marketing. Instead of the usual in your face advertising approach, Social Media uses inmost cases a softer advertising approach using a customer’s friends, families and acquaintances.
Social Media Marketing should be in every online company’s marketing arsenal and is considered a long term marketing strategy.
We offer the following types of Social Media Marketing Services:
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In a nutshell, Social Media Marketing is a time consuming process that require having the right type of content for the right demographic and psychographics. The advantage of using Social Network Marketing is that once you have a large following and reputation as industry leader your company will be able to advertise itself to a a large base of targeted customer without having to purchase additional advertisment.
Social Media Platform Demographics and Psychographics Info
1. Facebook
- Demographics
- Age: Most popular with users aged 25-44, though it still retains a significant base of 45-64+ users.
- Gender: Fairly balanced globally (slightly more male users).
- Location: Heavily used worldwide, especially in developing countries; still strong in the U.S., India, and Southeast Asia.
- Income/Education: Broad range; slightly skewed toward middle-income and educated users.
- Psychographics
- Motivations: Staying connected with friends/family, local community engagement, sharing life events, and accessing news or group content.
- Behavior: Passive consumption, participation in groups/events, nostalgia-driven use.
- Interests: Family, community, entertainment, hobbies, and personal development.
2. LinkedIn
- Demographics
- Age: Dominantly 25-34, followed by 35-44.
- Gender: Slight male skew (~57% male).
- Location: Highly active in the U.S., U.K., Canada, and India; urban and business-centric areas.
- Income/Education: Skews high-income, college-educated, and white-collar professionals.
- Psychographics
- Motivations: Career advancement, professional networking, industry thought leadership, recruitment.
- Behavior: Posting professional wins, sharing thought leadership, job hunting, B2B marketing.
- Interests: Business, entrepreneurship, leadership, career growth, personal branding.
3. Instagram
- Demographics
- Age: Core users are 18-34, especially strong among Gen Z and Millennials.
- Gender: Slightly more female users globally.
- Location: Global presence; strong in urban and suburban areas; very active in the U.S., Brazil, India, and Europe.
- Income/Education: Skews mid-to-high income and educated.
- Psychographics
- Motivations: Self-expression, inspiration, aesthetics, lifestyle portrayal, entertainment.
- Behavior: Visually driven content creation/consumption, heavy use of Stories and Reels, influencer engagement.
- Interests: Fashion, travel, food, wellness, beauty, creativity, pop culture.
4. X (formerly Twitter)
- Demographics
- Age: Popular with users aged 18-49, with a concentration around 25-34.
- Gender: Skews male (~60% male globally).
- Location: Strong in the U.S., Japan, U.K., and India; urban/metro concentration.
- Income/Education: Tends to attract well-educated and higher-income users.
- Psychographics
- Motivations: Real-time news, opinions, thought sharing, community discourse.
- Behavior: Fast-paced communication, following niche interests, engaging in trends and viral content.
- Interests: Politics, tech, pop culture, sports, social issues, memes.
We basically analyze your products and services and
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