Trends in the marketing industry change so fast that marketers need to be agile with their strategies. Knowing the pulse and seeing if trends are worthwhile before jumping on the bandwagon is vital. At present, TikTok is the most prominent marketing trend. However, the platform’s future seems jeopardized due to a potential TikTok ban.
Since short-form trends are all the rage among today’s youth and viral videos are often popping up, marketers were sure that TikTok’s popularity would continue after its 2018 UK premiere.
Due to its popularity and efficacy in generating interaction, TikTok now occupies a significant piece of content planning, and marketers were quick to react by incorporating it into their social media marketing strategy.
Rise of TikTok Marketing
Brands of all sizes have taken advantage of the 
attention-grabbing, brief content. Take the recent popularity of the new-to-the-UK brand “Tru Fru” or the Little Moons Mochi Ice Cream as examples of how all it takes is one good review for a product to go viral and for stores to empty. When these businesses want to go viral, they resort to TikTok, which usually works. Some companies put money into social commerce and use the “TikTok shop” feature to increase sales.
Due to the app’s success, some firms have even created separate positions for TikTok management. On a broader scale, creating captivating TikTok content has become an integral part of most marketing teams’ responsibilities.
Brands and their social media strategies are understandably worried about the possibility of a ban on TikTok in the United States, even if some organizations are only learning how to make the most of the platform.
Alternative Platforms After Potential TikTok Ban
According to online marketing services experts, the potential ban of TikTok in the United States might have repercussions for firms across the globe. Therefore, it’s wise to prepare if the country follows suit. Marketers whose social media material is highly dependent on the site should prepare beforehand.
Advertisers can think outside the box and use sites like TikTok, Instagram, Facebook, and YouTube, all of which provide shorter, snappier video content. Thanks to its brief form, using comparable features (reels and shorts, for instance) on other platforms might emulate TikTok’s success.
Companies that produced content on TikTok and have depended on the site since then must integrate other social channels to maintain their social ROI. The key is to prevent employees from getting pigeonholed into specific expertise and ensure that social teams are consistently upskilled in all aspects of digital marketing.
For instance, since users can get away with using only a few words and hashtags in their captions and yet have their material go viral, these platforms have eliminated the need for longer-form copywriting. The ability to write compelling copy is still crucial in the marketing industry as a whole, and it needs to form an integral aspect of any plan for professional growth. Also, remember that everyone on the team, not just the younger ones, may benefit from learning and development opportunities. The possible TikTok ban exemplifies how quickly and dynamically marketing is a business.
Workers at all levels need to keep learning and growing professionally. Because there are many variables, it will be good for company cultures to do this.
