February 14, 2009 - In our first two SEO Keyword articles, we discussed how to determine a website’s SEO Keyword competition as well as combining a website’s content with Meta Tags. Here we’ll explore how to choose the correct SEO Keywords for your website.

Keep in mind that this isn’t necessarily a guide on how to choose specific keywords for specific pages. That would fall into the previous article. Instead, this article will help you what SEO keywords are best suited for your website as a whole.

The first step is to identify which SEO Keywords are being searched for on the search engines. There are many websites that can help you identify the frequency of words being searched. Those sites will also give you similar keywords that are also being searched at a high rate.

For example, let’s say that you had a website about wedding flowers. While the SEO Keyword “wedding flowers” is obviously going to be your main focus, you would also want to use “wedding bouquet”, “bridal flowers” and “flowers for wedding.”

February 5, 2009 – Marketing is all about telling a convincing story that people can feel a connection to and believe in.  That in itself is a very difficult task because everyone is different.  Changing someone´s mind once it is made up is very difficult because when it comes to making a purchase, logic is usually the smallest part of the decision factor.

Instead, marketers have to rely on feelings and passion through a story or analogy to sell a product.  Today, creating a successful marketing campaign must be based on subtlety.

Consumers are used to being bombarded by screaming advertisements telling them to buy this or that if they want to do this or become that.  It has come to the point where consumers are tired of “In Your Face” advertising and pride themselves on not being easily persuaded by ads and on being skeptical.  Consumers today are more informed thanks to the power of the internet.