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Market Research Equals a Cost Effective Marketing Campaign |
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Written by Fred St. John
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June 02, 2009 – Cost effective internet marketing and marketing in general is all about knowing your clients. A company cannot expect to have a cost effective marketing campaign without a specific target market nor without knowing it target customer. This is where market research comes into play. The best way to explain the advantages of using marketing research is thru an example so here goes: Most of us receive on average about 5 spam emails a day for various products or services like SEO, Viagra and hair growth products. Unfortunately for us, these spamming companies purchase random list of non-target emails at the rate of 1 cent per email (yes, this is how much your email is selling for). |
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Written by Fred St. John
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May 26, 2009 – Using SEO as one of your online marketing strategy is referred to as a smart long term move in the internet marketing world. It’s a low cost and long term marketing strategy that will bring thousands of targeted visitors to a website. However, there is SEO and then there is SEO marketing. The difference between the two however slight can make a world of difference when it comes to getting actual useful traffic that will bring money and just non to very low converting traffic. SEO is achieving an ideal ranking on SERP (Search Engine Result Page) for a website or website page for certain keywords. |
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Written by Fred St. John
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May 6, 2009 – “Quality SEO Services” is a keyword that is searched 9 times per hour. A small amount compared to its cousin, “SEO Services”, which is searched every on the internet every 3 seconds but a more powerful keyword in terms of conversions for an SEO company. The question in mind is what defines “Quality SEO Services” compared to just plain old “SEO Services”. Let’s begin with a quick historical background on SEO. SEO is a semi-new marketing term that became popular in the mid 1990s when search engines began to catalogue websites. During that era, a webmaster only had to submit their website and a spider from that search engine would begin to catalog their website according to their meta tags and text content. |
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Written by Lindsay Whitehouse
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May 14, 2009 – One of the more advanced aspects of online marketing for a website is optimizing your website to get a higher visitor-to-client conversion rate. It is an ongoing project that can always be improved upon which requires advanced analytical and creative skills. The first step in optimizing your website conversion ratio is to examine your keywords and the landing page associated with it. Does the message portrayed in the landing page clearly define the keywords associated with it in a highly visible manner? If the keyword associated with the landing page has nothing to do with the page content then the keyword or the page content needs to be changed. If both the keyword and the page content complement each other then the fault may lie in the page content not clearly outlining the keyword in a more visible manner. |
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Written by Fred St. John
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April 28, 2009 – Online marketing does not have to be expensive for a start up business. Online marketing is actually the best low cost solution for a business that is just starting since a good portion of online marketing is free and only requires a company to dedicate a large amount of time on the internet. It just takes the will to want to spend hours on the internet working on building back link, joining social networks that relate to your industry and searching the internet for business opportunities. An example of this is BlindMonkeyMedia.com. BlindMonkeyMedia has spent practically nothing on advertising since its inception 4 months ago. Yet this company gets an average of 3 work request per week and has a 68% conversion rate. |
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