online marketing tips and articlesKeep yourself informed on the latest news, strategies and tips about online marketing.  We offer an array of articles that will help you improve your company's marketing effort to bring you more traffic to your website that will translate into clients.

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June 18, 2009 – Selling your internet marketing services or internet marketing consulting services to another company is a tough job.  An even tougher job however, is convincing a company to use certain types of internet marketing method once it has decided to hire your internet marketing or consulting services.

Marketing CompromiseThe challenge lies not in providing case studies to back up your claims that a specific method(s) is the right one for them to use but rather in convincing the old school marketing executives that internet marketing does work and is more cost effective than the traditional marketing methods.

Here is an example, John Doe is the President of Company X who has been selling his company’s services quite efficiently for over 20 years using traditional methods like trade shows, magazines, TV, radio ads and pretty much all of the traditional marketing methods.

June 02, 2009 – Cost effective internet marketing and marketing in general is all about knowing your clients.  A company cannot expect to have a cost effective marketing campaign without a specific target market nor without knowing it target customer.  This is where market research comes into play.

The best way to explain the advantages of using marketing research is thru an example so here goes:

Most of us receive on average about 5 spam emails a day for various products or services like SEO, Viagra and hair growth products.  Unfortunately for us, these spamming companies purchase random list of non-target emails at the rate of 1 cent per email (yes, this is how much your email is selling for).

May 14, 2009 – One of the more advanced aspects of online marketing for a website is optimizing your website to get a higher visitor-to-client conversion rate.  It is an ongoing project that can always be improved upon which requires advanced analytical and creative skills.

The first step in optimizing your website conversion ratio is to examine your keywords and the landing page associated with it.  Does the message portrayed in the landing page clearly define the keywords associated with it in a highly visible manner?

If the keyword associated with the landing page has nothing to do with the page content then the keyword or the page content needs to be changed.

If both the keyword and the page content complement each other then the fault may lie in the page content not clearly outlining the keyword in a more visible manner.

March 14, 2009 - The Microsoft Network better known as began its online journey in August of 1995 to coincide with the launch of Windows 95 OS.  It was not created to be a search engine.  It was just a simple online service addition to Windows 95 that started out as part of an experiment with interactive multimedia on the internet.

For its time, it was an ambitious breakthrough in technology that took place 2 years before came out as a public domain on the internet.

Despite that kind of head start, today only owns 17.04% of all searches done on the internet according to  Why is it such a small search percentage and why does Google keep taking more shares of the search engine industry away from them every year?

February 22, 2009 – Marketing your business online today is a key factor in the success of your company. Finding a responsible online marketing company is also an important factor in the success of your company because if you hire the wrong company, your online website could get into serious trouble along with your company´s reputation.

Some online marketing companies will use immoral, annoying and spamming methods to get you higher website traffic and conversions.

Using such methods will get your company a boost in traffic for a few months but there will be repurcussions.  The consequences of their actions will affect your company where potential clients will not consider your company due to its immoral spamming methods and if someone reports your company to the many monitoring agencies out there, your website could get blacklisted on the internet.