Blog (Page 4)

Read our thoughts about the marketing industry, hear about our latest clients and projects as well as about current advertising trends and more

Forget Whistling… Play Poker While You Work!

By: Robert

In: nonsense, Blog

When I hang out with my friends or visit family, I always get the same reaction, “You get to work from home? You’re so lucky!” Well, yes, I suppose I am. Living in Cleveland, Ohio, there are hundreds of reasons why working from the comforts of my own home wouldContinue Reading

The Ultimate Guide to Email Marketing

By: Frederick Saint-Jacques

On:

Word-of-Mouth: Your Ultimate Marketing Tool

Word-of-Mouth Marketing: Your Ultimate Marketing Tool

In the world of marketing, few strategies are as powerful and effective as word-of-mouth marketing (WOMM). This age-old method of spreading information and recommendations through personal networks has stood the

How Marketers Should Prepare for Potential TikTok Ban

Trends in the marketing industry change so fast that marketers need to be agile with their strategies. Knowing the pulse and seeing if trends are worthwhile before jumping on the bandwagon is vital. At present, TikTok is the most prominent marketing trend. However, the platform’s future seems jeopardized due to

Study Shows Decline in Focus on Marketing Effectiveness

By: Bryan Syzlak

On:

The focus on marketing effectiveness across various industries has declined in recent years. According to a new study, around 53 percent of over 1,200 marketers believed the emphasis on effectiveness increased in the last three years. As a marketing consultant, this is disturbing news as it is my bread and