One of the more advanced aspects of online marketing for a website is optimizing your website to get a higher visitor-to-client conversion rate. It is an ongoing project that can always be improved upon which requires advanced analytical and creative skills. The first step in optimizing your website conversion ratioContinue Reading
Online marketing does not have to be expensive for a start up business. Online marketing is actually the best low cost solution for a business that is just starting since a good portion of online marketing is free and only requires a company to dedicate a large amount of timeContinue Reading
Your email mailer is almost done. The graphics look beautiful and your call to actions are in place. The last part of email marketing basics will involve the strategy behind getting people to open your html mailer and how to get the email recipients to follow up with it. TheContinue Reading
The email marketing basics thus far has been a lot about common sense. Now, we will delve into the marketing research and psychological part of creating a winning email html mailer. Sometimes, people forget the importance of colors and how it affects your mind. For example, colors in the redContinue Reading
Now that you are aware of the dangers of email marketing and got yourself a killer mailing list, it’s time to create a winning mailer to advertise the goods and services of your online business. A winning email mailer is one that will get people to actually open the email,Continue Reading
In Part 2 of Low Cost Online Marketing Strategies for Start-Up Companies, we will go over marketing strategies that deal more with Search Engine Marketing and Search Engine Optimization. Even though the following online marketing strategies do not provide a lot of traffic in the short term; they will helpContinue Reading
Email marketing is probably one of the most effective and dangerous tool in the marketing world. It is one of the most effective methods because if you have a large and a quality mailing list, you can get a lot of traffic and conversions to your website. On the otherContinue Reading
Acquiring clients for a website does not have to involve expensive advertisement methods and can be cost effective. In fact, consumers are no longer attracted to traditional online advertisement methods like banners, splash pages and such. Therefore, consumers have actually become disassociated from these and tend to ignore them. TheContinue Reading