Your email mailer is almost done. The graphics look beautiful and your call to actions are in place. The last part of email marketing basics will involve the strategy behind getting people to open your html mailer and how to get the email recipients to follow up with it. TheContinue Reading
The email marketing basics thus far has been a lot about common sense. Now, we will delve into the marketing research and psychological part of creating a winning email html mailer. Sometimes, people forget the importance of colors and how it affects your mind. For example, colors in the redContinue Reading
Now that you are aware of the dangers of email marketing and got yourself a killer mailing list, it’s time to create a winning mailer to advertise the goods and services of your online business. A winning email mailer is one that will get people to actually open the email,Continue Reading
In Part 2 of Low Cost Online Marketing Strategies for Start-Up Companies, we will go over marketing strategies that deal more with Search Engine Marketing and Search Engine Optimization. Even though the following online marketing strategies do not provide a lot of traffic in the short term; they will helpContinue Reading
The Microsoft Network better known as MSN.com began its online journey in August of 1995 to coincide with the launch of Windows 95 OS. It was not created to be a search engine. It was just a simple online service addition to Windows 95 that started out as part ofContinue Reading
Email marketing is probably one of the most effective and dangerous tool in the marketing world. It is one of the most effective methods because if you have a large and a quality mailing list, you can get a lot of traffic and conversions to your website. On the otherContinue Reading
Acquiring clients for a website does not have to involve expensive advertisement methods and can be cost effective. In fact, consumers are no longer attracted to traditional online advertisement methods like banners, splash pages and such. Therefore, consumers have actually become disassociated from these and tend to ignore them. TheContinue Reading
